top of page
Writer's pictureWhite Space

Misleading advertisements and their impact on consumers’ trust levels

Misleading advertisements are tactics used by companies to exaggerate the benefits, features, or outcomes of a product or service, often with the intent to attract more customers.


These can take many forms, such as exaggerated claims, hidden terms and conditions, manipulated imagery, or false endorsements.


While they might produce short-term sales boosts, the long-term effects on consumers' trust can be severely damaging.


Exaggerated Claims: Promising results that are unachievable or unrealistic (e.g., instant weight loss or miracle cures).


False Comparisons: Comparing products to competitors in an unfair or untruthful way to make them seem superior.


Hidden Fees and Terms: Advertising a low price, but hiding additional costs or requirements in fine print.


Misrepresentation of Data: Citing fake studies, misleading statistics, or endorsements that do not hold weight.

3 views0 comments

Comments


bottom of page